Topshop final final#.pptVIP

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Topshop final final#.ppt

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Moore, B. (2006) ‘Trying London shopping on for size’ [online], Los Angeles Times, /articles/la-tr-london7may07 [Accessed on 15th October 2008]. Portas, M. (2008) ‘ British Style Genius – A Fashion Democracy – The High Street’ , BBC, 7th October 2008. Redfern, R. (2007) ‘Market Positioning’, Lecture notes, September 2007 Smith, A (2007) ‘How Topshop Changed Fashion’ [online], Time, /time/magazine/article/0,9171,1625185,00.html [Accessed on 16th October 2008]. Smith, J. (2007) ‘Topshop’s Turnaround’ [online], Insideretailing, .au/articles.aspx?articleType=ArticleViewarticleld=651 [Accessed on 17th October 2008]. Topshop (2008) [online], [Accessed on 14th October 2008]. Verdict (2007) ‘UK Womenswear Retailers 2007 – Consolidation leading to uniformity on the high street’ [online], Verdict, [Accessed on 18th October 2008]. Abra Conway KeeneDaniela FieldVictoria GrahamLaura O’Donoghue The Company Launched in 1964 as a concession in Peter Robinson, Sheffield In 1992, the Oxford Circus store became the world’s largest fashion store Part of Arcadia Group Ltd (Burton, Dorothy Perkins, Evans, Miss Selfridge, Outfit, Topshop, Topman and Wallis) Acquired by Sir Philip Green in 2002 for $1.6 Billion In 2005, Topshop became the first high street retailer to participate at London Fashion Week (Craven, 2007) “Everyone wears a bit of Topshop, whether they are 30, 40 or 50. And when you can speak to that wide an audience, even though its targeted at the average age of 18, that’s a clever commercial fashion business” (Portas, 2008) Topshop is a retail mecca, loved by fashionistas, models and celebrities alike (Brand Republic, 2005) “Topshop, a laboratory for trends and the worlds best cheap-chic store” (Moore, 2006) “The High Street has never looked so haute, and its all down to Topshop” (The Sunday Times, 2008) Target Market Competitors include Urban Outfitters, River Island, Miss Seldridge, Zara, French Connection, Primark Market Positioning Source: Redfern, 2007 Mar