《营销案例星巴克.pptVIP

The?Controllable?Elements? The?Controllable?Elements? The?Uncontrollable?Elements? The?Uncontrollable?Elements? 全球扩张。global expansion poses huge risks for Starbucks. For one thing, it makes less money on each overseas store because most of them are operated with local partners. While that makes it easier to start up on foreign turf, it reduces the companys share of the profits to only 20 percent to 50 percent. 对策：1.对扩张目的进行合理科学的定位 2.对扩张的策略和方式精心选择 3.明确企业扩张后的发展的方向问题 未来的挑战。Moreover, Starbucks must cope with some predictable challenges of becoming a mature com