商务英语 Unit 4 Great ideas.pptVIP

Unit 4 Great ideas Quotation Dr. Linus Pauling (1901-1994) American chemist, Nobel Prize Winner for chemistry in 1954 and Nobel Peace Prize Winner in 1962 The best way to have a good idea is to have a lot of ideas. You may have a lot of ideas before coming up with the big one. Ideas are the beginning points of all fortunes. The man with a new idea is a crank until the idea succeeds. The value of an idea lies in the using of it. Ideas must work through the brains and the arms of good and brave men, or they are no better than dreams. Ideas not coupled with action never become bigger than the brain cells they occupied. Often the difference between a successful person and a failure is not one has better abilities or ideas, but the courage that one has to bet on ones ideas, to take a calculated risk - and to act. Quotations about ideas Starting up A Which of the following statements do you agree or disagree with? Why? 1 There are no new ideas 2 Most of the best ideas are discovered by accident. 3 Research and development is the key to great business ideas. 4 There is nothing wrong with copying and improving the ideas of others. 5 The best way to kill an idea is to take it to a meeting. B What should companies do to encourage new ideas? Vocabulary Verb noun combinations A Verbs 1 exploit 3 win 5 enter 2 extend 4 make 6 see Nouns an award c) a range e) an opening an opportunity d) a market f) a breakthrough b a d c f e Make word partnerships about the benefits companies get from great ideas. B Make word partnerships about the benefits customers get from great ideas. Verbs 1 save 3 meet 5 protect 7 reduce 2 fill 4 solve 6 enhance Nouns waste c) a gap e) a need g) the status d) a problem f) time environment f c e