市场营销_英文版.pptVIP

Ch01 市场营销与市场营销学 International Marketing Huili Shang Associate Professor Doctor Lectures design 1、2*15=30 2、Reference book: Marketing : An introduction Gary Armstrong(加里·阿姆斯特朗) Philip Kotler(菲利普·科特勒) 3、Communication: if you have any question, don not hesitate to let me know. Main Content 基本内容 营销人员与销售人员的区别 宏观与微观营销 Chapter one International marketing briefing 1.1 What is marketing 1.2 what is iternational marketing 1.3 international marketing of Chinese companies 1.4 marketing management orientations Objectives (学习目标)