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Convergence Trend Convergence Strategy Scenario of Applications Concept of Applications Opportunities of Applications Gene H. Yoon/Senior Manager Emerging Business Incubation Center Stagnant current market New growth engines Maintaining market dominance Driver IV: Corporation Convergence is a trend that is being accelerated by a number of drivers and will lead to ubiquitous service environment. Convenience High quality Personalization Driver II: Customer Broadband network Convergence devices Sensor network Driver I:Technology Eased regulation Fostering of strategic industries Driver III: Government Ubiquitous Environment ConvergenceAcceleration Higher Customer Acceptance Technology PushMarket Pull Chances Risks New Technology Commercial services available as of now Commercialization underway SK Telecom will make strenuous efforts to identify new business models in convergence to expand the company’s scope of business. Identify new business models in convergence field Expand mobile core business Personalization, Context-aware Integrated services Provide Higher service accessibility Improved convergence biz model Detection of new convergence areas by applying new technologies Game Music Finance Commerce Fixed Line Handset Broad- casting MobileCoreBusiness Logistics(RFID) Telematics ODS OTS OIS Mobile Terminal 1.RFID Code Scanning 2.RFID Code Transfer Mobile N/W Service RFID N/W Service Mobile N/W Mobile RFID Service 3.Access to Mobile N/W 4.Select MobileRFID Service 5.SearchRFID Info. 6. ReceiveSearch Resloult 7. Send Billing Info Movie Poster RFID Tag Movie Info. ①Title -Starwars: Episode III ②Nearest Theaters -Seoul Cinema -Korea Art Center ③Box Office -Ranking 1st for 2weeks What the RFID based USN? A wireless technology that provides new valuable services to mobile phone users by integrating RFID/USN Infrastructure with mobile communication wireless Internet Create New Value for Mobile Phone Users B