《01物流专业英语》PPTUnit1Whatislogisticsqq.ppt

《物流专业英语》 Unit 1 What is logistics? 什么是物流？ 1. 课文翻译 Text Translation How a bottle of Coca Cola coke moves to an end consumer 一瓶可乐是如何到达最终消费者手中的 If a consumer wants to have a bottle of Coca Cola coke, he can choose to: 如果客户想买一瓶可口可乐，他可能选择： go straight to the manufacturer, buy it at ex-factory price (e.g. 1.50 Yuan/bottle) but pay extra costs for bus fare (e.g. 5 Yuan or more) , totaling 6.50 Yuan plus time cost (hours of bus travel), or 直接到厂家以出厂价(如1.50元/瓶)购买，但要支付额外的公共汽车费(如5元或更多)，总计6.50元，还要另加时间成本（数小时的巴士乘坐）,或者 go to a supermarket and buy it at retail price (e.g. 2.50 Yuan) with minimal time cost 去超市以零售价购买(如2.50元/瓶)，时间成本最低。 Choice A is rarely the case because the total logistics cost of direct purchase from the manufacturer is prohibitive for any individual (2.6 times as much as the retail price in the above case), though its purchase price is much lower than the retail price. A选择是极少出现的情况，因为从厂家直接购买的总物流成本对于个人而言是极其昂贵的（在上述的情况中，达到了零售价的2.6倍），虽然其采购价要比零售价低得多。 Choice B is the most popular for individual consumers, in which the customer pays a higher retail price in exchange for ease of shopping and exemption of the time-consuming travel to the manufacturer, in addition to a lower total cost. B选择是个人零散客户最常用的选择，在此种方式下，客户支付较高的零售价，在享有较低的总成本的同时，还可以换取购物的轻松并免除到厂家取货的耗时旅程。 Generally speaking, movements of goods/product observe the typical supply chain model (See Figure 1). 一般来说，商品/产品的流转需遵循典型的供应链模式（见图1）。 The Coca Cola soft drink product moves by the typical supply chain. The retail price is higher because value is added to the product as it passes through each node in the supply chain (Figure 2). 可口可乐软饮料产品就是依照典型的供应链来移动的，其零售价更高，是因为当产品经过供应链的每个节点时增加了价值（图2）。 What is logistics? 什么是物流？ Logistics, in a narrow sense, is the flow and storage of goods. 狭义上讲，物流是商品的高效流动与存储。 However, the Council of Logistics Management of USA has given an authoritative definition which is widely accepted by the logistics professionals. 然而，美国物流管理协会给出了一个权威的定义，该定义受到物流专业人士的广泛接受。 “Logistics is that part of the