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Information Overload and National Culture:Assessing Hofstede’s Model Based on Data from Two Countries Ned Kock, Ph.D. Dept. of MIS and Decision Science Texas AM International University Information overload Situation characterized by an individual having more information to handle, in order to carry out one or more activities of a business process, than allowed by his or her (cognitive, time, technology etc.) resources. Scores and ranks for the US and NZ - cultural dimensions in Hofstede’s model Hofstede’s country and region clusters framework There is similarity in the scores, and particularly closeness in the ranks, for the US and New Zealand on each of the five cultural dimensions. This similarity in the scores and ranks is reflected in Hofstede’s (2001, p. 62) country and region clusters framework. The US and New Zealand are part of the same cluster, namely cluster 8, which also includes the following countries: Australia, Canada, Great Britain, and Ireland. Research questions RQ1: Is information overload a relevant phenomenon from a business perspective? RQ2: Does perceived information overload vary significantly between the US and New Zealand? RQ3: Is the variation in perceived information overload consistent with predictions based on Hofstede’s cultural dimensions? Data collection Perceptual and demographic data were collected from a sample of 108 MBA students. Of those students, 59 were from a large university in Northeastern US, and 49 from a midsized university in New Zealand. Nearly all students held professional or management positions at the time the data were collected. Data analysis The data were analyzed through a variety of methods, with the goal of answering each of the research questions. Those methods include summarization of percentages, comparisons of means, structural equation modeling, and spreadsheet-based simulations. For the comparisons of means, both parametric (t) and nonparametric (Mann-Whitney U) tests were employed. For structur
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