Capstone Introduction University of Kentucky顶点介绍肯塔基大学.ppt

Capstone The Playing Field $100M electronic sensor manufacturer. Market dominated by handful of firms. No outside competitors or substitutes. Benign environment. Strategic Map Two Stage Purchase Decision Two Stage Purchase Decision Segment Criteria Ranking Functional Areas Research Development Set Product coordinates (Position) Set MTBF rating (Quality) Drives Perceived age (Age) Drives breadth of product line Cycle time affected by: Automation level of production line Number of projects underway Distance moved on perceptual map Marketing Price Promotion Budget Sales Budget Set Sales Forecast Set Credit Policies AR/AP Production Set automation level Buy or sell capacity Schedule production One year lag to add capacity or automate Finance Acquire Capital Issue Stock Short Term Debt Issue Long Term Bonds Set Dividend Retire Long Term Bonds Retire Stock Emergency Loan CAPSTONE STRATEGIES Business-level strategy: Overall Cost Leader Cost Leader with Focus (Low Tech or Product Life-Cycle) Differentiator Differentiator with Focus (High-Tech or Product Life-Cycle) Success Measurements Choose at least TWO prior to Round 3 Ending Stock Price must be weighted no less than 20% Others: Cumulative Profit Avg. Market Share Asset Turnover Avg. ROA Avg. ROE Avg. ROS Criteria and Weights will remain proprietary throughout the simulation Situation Analysis Perceptual Map Demand Analysis Capacity Analysis Margin Analysis Pre-Game Strategy Memo Intended Strategy Corporate: In which segments will you compete? Business: How will you compete in each segment? Situation Analysis Specific Goals Strategies and Tactics RD actions Marketing actions Production actions One (1) page of text; one (1) page of exhibits Due: Monday Nov. 4 @ 2:00 p.m. Capstone Schedule * Computer Based Simulation Large Small Slow Fast Size Performance Perceptual Map Large Small Slow Fast Size Performance Product Segments Low-End Traditional Size High-End Performance Perceptual Map Large S