对网络红人现象的传播学解读.docVIP

·￠??￡o?D1úD????D???DD? ×÷??￡o??éD μ￥??￡o?￡?Y′ó?§D???ó?′?2￥?§?o2005???D??éú μ??·￡o?￡?YêD???§′óμà100o? óê±à￡o450001 ? ?úèYìáòa￡o???°￡??°í???oìè??±μ?′óá?3???ò??-3é?a?￥áaí?é?2?èYo?êóμ????ó?￡???ò￡??aD??°í???oìè??±??í¨1y±?2é·??￠2?ó?×??ú??μèD?ê??y?ú?ò′?í3??ì?é?í?￡?????ó??è′??üòyá??ü?àè?μ?×￠òaá|￡?óμóDá?ò??¨μ??a???è?￡±???′ó′?2￥?§μ????è￡????a???°í???oìè??±μ????ó￡?×÷3?á????aé??ì?￠í?±ùμ??a?á￡?2￠?ò3?2?·???á??a?????óμ?é??áòtó??￡ ? Abstract: At present, many beloved persons on the internetemerge,and this has become a phenomenon that can not be ignored. through being interviewed ,These beloved? persons? on? the internet are to be participate in? the programs and other forms of traditional media , and they also attract more peoples attention and achieve a certain degree of publicity. From the point of view of communication,this paper has maked? a? more profound interpretation about this phenomenon,? and? Preliminarily analysised? the hidden social trouble of it. ? 1??ü′ê￡oí???oìè?? ′?2￥? ′???? ×￠òaá|?? ?a???è? ·?àíD?? μí?×óéà? ? ê±??￡??°í???oìè??±???ó??ê??éèè￡?′ó2003?êμ???×ó?à?aê?￡?μ?oóà′μ??t????í·?￠ìì?é?????￠ü?è???×é?￠D???μèμè￡??áéùò2óDêyê????￡???ò￡??aD??°í???oìè??±??￡?μ???ììóDoü?àò??-2?ê?μ￥′?μ?í???é?μ?oìè?á?￡?ò??-?aê??e2?é?×?′?í3??ì?￡?óè??ê???à′???àμ??úμ?êóé??×í·????á??￡????′ó×?3?μ??°í???oìè??±ò??-?y?y·￠?1μ?á??°′???oìè??±￡?′ó?3??3ì?èé??2￡?????ò2?éò???ê??°??è??±á?￡??′?üòyá?ò??¨êyá?è?èoμ?×￠òaá|￡?óμóDá?ò??¨μ??a???è?￡?aê2?′?á3????a?????ó￡??aê2?′óDD???í¨è??ü1?í¨1yí????a????ì¨êμ???°′ó?éè?μ?·????±￡?′????ú???Dó?°??Yá?ê2?′?ùμ???é?￡??????ò???í′ó′?2￥?§μ????è×÷ò??a???￡ ? ò??￠í???oìè?μ?′ó??·?àà￡o ? í???oìè???è??à￡?μ?ò?°????éò?·??aò?????àà￡oò??￠?y??D??óàà?￡ê×?è?íê?í????èê?￡?±èè?ì?àú?￠?óáúμèò?′ó?úá÷DDò?à??èê??￡??????è???óD?-1y′?í3??ì?μ??èê?′ó?±èü??ààμ???°?￡?μ?òò×?éí±è??3??úμ?2??a?a?a′ó?àê??ü×??o×÷′ê×÷?ú2￠?Y3a￡????è?ú??è??úμ??è?ú￡??????ü???ùêüμ?1?′óí?ó?μ???ó-￡??éò??μê??°ò?ò13é???±￡?????????μ?μ?????é??áμ?3Dè?￡??3àí3é??μ?μ?é?′?í3??ì?óè??ê?μ?êóμ??èì¨ò2?ú?éàí???D?￡òò????′ó?à??óD×????aרòμμ????ê￡??òò?