西方人是如何看待中国人的消费习惯的。.docxVIP

习惯的。 Consumer goodsThe mystery of the Chinese consumer神秘的中国消费者In the first of a two-part series on Asian consumers, we ask what makes the Middle Kingdom’s shoppers tick在关于亚洲消费者的2部分系列报道中，我们讲讨论，中央大国的消费者，是如何消费的Jul 7th 2011 | SHANGHAI | from the print edition· 2011年7月7日，上海· LILY LI wears a lanyard with a little plastic card around her neck, even at weekends. It is a badge of honour: it shows that she has a white-collar job. (She is a secretary at Access Asia, a retail-research company in Shanghai.) She uses Apple earphones for the cheap Chinese mobile phone in her pocket, so it looks as if she owns an iPhone. And she drives to work, though it takes four times longer than public transport, just to show off her little car.李丽丽脖子上的挂绳上，是一个塑料卡片，即使在周末，她也这样挂着。因为这是一种荣誉：这表示她拥有一份白领工作。（她是 Access Asia公司的秘书，这是一家上海的零售调研公司）。她口袋里的手机是廉价的中国货，但耳机是苹果的，这给人一种她有苹果手机Iphone的假象。她每天开着她的小汽车上班，只是为了炫耀，但上班所用的时间是乘坐公共交通的4倍。After decades of deprivation and conformism, Chinese consumers regard expensive consumer goods as trophies of success. In public, they show off. In private, they pinch pennies. The owner of a gleaming new BMW will drive around for half an hour to avoid a 50 cent parking fee. And she will hesitate to spend much on interior decoration, because only her family sees the inside of her flat.几十年的贫苦和因循守旧已经成为过去，现在中国的消费者把昂贵的消费品作为成功的象征。在公共场合，他们炫耀；在私下里，即使连几分钱他们也要计较。开着闪亮宝马轿车的车主，可以为了避免5毛钱的停车费而开车转上半个小时。她也不愿在她的宝马内饰上花钱，因为只有她的家人可以看到她车里是什么样子。 By some forecasts China will be the second-largest consumer market in the world by 2015, not far behind America. Chinese people already buy more cars than people in any other country: 13.5m last year to Americans’ 11.6m. China is on its way to becoming the biggest luxury-goods market. The central government made an increase in domestic consumption one of the priorities of its latest five-year plan.有人预测，到2015年，中国将成为世界第二大消费市场，仅仅落后于美国。目前，中国的汽车消费数量已经世界第一：上一年度，中国消费1350万辆，而美国为1160万辆。中国也将成为世界上最大的奢侈品市场。中央政府已经优先将促进国内消费纳入上一个五年计划之中。Small wonder that Western firms are piling