高中英语Unit 1 Advertising--reading 1课件牛津版必修二.pptVIP

Unit 1 Advertising Reading Advertisements ( 1 ) First reading 1) What do advertisements encourage people to do? Read the article once more and find the answers to the following questions 1) Where are advertisements most commonly found? 2) What is the difference between commercial advertisements and public service advertisements? 3) Why are some of the advertisements clever according to the article? 4) When did China begin a nationwide public service advertising campaign? 5) Why should we follow the advice in PSAs? Answer the questions 1) Where are advertisements most commonly found? 2) What is the difference between commercial advertisements and public service advertisements? Read the following sentences and decide whether they are true or false according to the article 1) Advertisements are found in many places.( ) 2) PSAs are only found in newspapers. ( ) 3) All advertisements tell the complete truth. ( ) 4) PSAs and commercial ads use some of the same methods. ( ) 5) Commercial ads can often give us some valuable information about how to live our lives.( ) 6) An ad warning people against smoking is an example of a PSA. ( ) What do you think they mean? 1. persuasive a. sending ( children ) to school 2. promote b. able to make someone believe something 3. intended c. meant or planned to do 4. be aware of d. killing oneself 5. cures e. help a thing or an idea become popular 6. nationwide f. know or realize 7. schooling g. makes an ill person better or solve a problem 8. committing suicide h. happen throughout a country Are they commercial advertisements or PSAs? 1)????? Make it possible with Canon.? 佳能数码相机广告 2)??????The daily modern??? 日产（尼桑）汽车广告 3)??????Planned Parenthood