Cross Culture.docxVIP

content1.0 Introduction22.0?the challenges of Emerging markets in the globalization22.1 what is globalization22.2. Positive factors of globalization for emerging markets32.3 Negative?factor of globalization for emerging markets53.0 McDonalds and American culture and Russian culture63.1 The concept of cultural metaphor and meaning73.2 Identify the cultural metaphor of McDonalds73.3 McDonalds basic cultural features84.0 McDonalds in Russia125.0 Recommendation for Russia emerging market146.0 Conclusion15Reference161.0 IntroductionThis report introduces what is globalization firstly，then introduces under the trend of economic globalization is introduced, emerging markets will face which challenges and the author list the positive factors and negative?factor of globalization for emerging markets. Furthermore, this report discusses the relationship between McDonalds and the American culture and characteristics and Russian culture characteristics according to Trompenaarssparameters,Moreover, the author showsthe state of the McDonalds in Russia and discusses the problem when McDonalds enter?into Russia, as well as how to solve these problems with a successful development. At the end of the article, the author puts forward some suggestions for Russian emerging markets.2.0?the challenges of Emerging markets in the globalization2.1 what is globalizationThe world economic globalization is the worlds requirements and results of Productivity development in the world, which is difficult to be change by human factors. Its outstanding performance in international trade, international investment, international finance and the development of multinational companies. International Monetary Fund (IMF)reported that Economic globalization refers to the international trade in goods and services and capital flow increase in size and form, As well as the technology widely spread?and take shape interdependence of the world economy. While Organization for Economic Co-operation and Developm