Survey of Suguo supermarket.doc

Survey of Suguo supermarket Survey date : 2013.7 Survey member:_______________________________ ____________________________________________ Survey of Suguo supermarket Methods: online, on-site shooting Research report I. Introduction Suguo Second, the organizational structure Third, the Soviet fruit culture Fourth, honor suguo Five, Sue fruit stores VI VI parse suguo ?I. Introduction Suguo Supermarket Co., Ltd was established in suguo July 18, 1996. Its predecessor is Jiangsu Foodstuffs Corporation, a subsidiary of Fruit Division. “Suguo is taken from Jiangsu Foodstuffs Corporation. Suguo is the largest supermarket chain in Jiangsu enterprises in the national chain which ranks among the top ten for 12 consecutive years, the national semi-finals before the fast moving consumer goods retail enterprises. 2011, the Soviet Union if the scale of 42.1 billion yuan sales, store network covering Jiangsu, Anhui, Shandong, Hubei, Hebei, Henan and other six provinces, Direct outlets current focus in Jiangsu, Anhui and Hubei and other three provinces development, corporate 2011 There are shops at the end of 2001. According to the professional accrediting bodies determination suguo brand value reached 10.076 billion yuan at present. Su-fruit brand in 2011 by the State Administration of Industry and Commerce awarded China Famous Brand. Over the years, the Soviet Union has always insisted tenant mix fruit, low-cost expansion, developing the rural market, the regional focus, Direct joining wheel drive, five development strategy, enterprises have achieved extraordinary development, out of one with its own characteristics, in line with local realities national chain business development. At the same time, actively promote business innovation, marketing innovation, management innovation, mechanism innovation incentives and other innovative development initiatives, promote corporate culture, corporate development shows vitality and boundless