毕设论文-试论我国特许经营餐饮业国际化问题与对策.docVIP

Abstract Now , many large multinational companies like McDonald , Starbucks, and so on are franchise will own brands, stores and also the expansion into every corner of the world. By highlighting francshise mode has incomparable advantages, foreign chain restauratnts to the advantages of franchising with rapid esxpansion , and succeed. Domestic catering enterprises but rarely abroad to establish its own branch, this is why? In 2000 the State officially a going out strategies, encourage a strength of the enterprise to go abroad. This is because the go to national interests, to their enterprise