wk6 信函翻译 作业答案.doc

1、英汉翻译： Dear Good morning/afternoon/evening! 尊敬的 您好！ In March I had the honor to report our winning strategies in 2008 to the participants at the annual meeting of PepsiCo China partners held in Macao. In order to give you a better understanding of the progress made by PepsiCo China in the development of our strategic focus in the past seven months, I feel honored to inform you of the following: 三月份我有幸在澳门举行的百事中国合作伙伴年会上向与会的各合作伙伴汇报了2008年我们必赢之战的策略。为了让您更好地了解百事中国在过去的七个月中围绕我们制定的战略所取得的进展，谨向您做如下通报： First of all, PepsiCo China will fight several winning wars in business development in 2008. 首先, 在业务发展方面, 2008年百事中国要打几场“ 必赢之战”。 The Olympic year 2008 brings unprecedented pressure to PepsiCo. Beginning from last year, our competitors began to implement an unprecedented scale of investment plans in the market so that some market share of our products with traditional strengths was eroded by some of our competitors in 2007. To this end, we enacted the 2008 winning strategies to re-establish our dominant position in the market, achieving the goal of increasing 1% market share in carbonated drinks business and the successful launch of Fruits Colorful fruit juices with annual sales of more than 30 million standard 8 oz boxes. Major initiatives include: 2008年的奥运年给百事带来了前所未有的压力。从去年开始，竞争对手就开始实施规模空前的市场投入计划，使我们的传统优势产品在2007年中被竞争对手蚕食了部分市场份额。为此，我们制定了2008必赢之战的策略，以重新确立我们在市场竞争中的优势地位，实现碳酸饮料业务增加1%的市场份额，果缤纷成功上市且全年销量超过3000万标箱的目标。主要措施包括： ? Expand sales channels and increase the number of freezers in the market, thereby increasing the brand coverage; ? Reduce the stock age of the products in the market in order to improve the quality of the products; ? Improve IT systems and timely deliver customer information, thus improving sales efficiency; ? Build organizational capacity, determine a reasonable organizational structure, organize suitable training programs and train the best talents. 扩大销售通路，增加冰柜投放，从而增加品牌显现； 降低产品在市场上的货龄以改善产品的质量； 改进IT 系统，及时传递客户的信息，提高销售效率； 构建组织能力，确定合理的组织架构、举办适合的培训项目及培养最优秀