关于网络市场营销的研究.doc

湛江现代科技职业学院 市场开发与营销专业实训报告 姓 名： 陈炜球 系 部： 管理系 专 业： 市场开发与营销 班 级： 2008级市场（2）班 学 号： 2008050206 2010年 月 日 关于2010年 月 日 中 文 摘 要Google关键词广告业务代理、供求信息发布、通用网址等。在网站推广服务方面，服务商的主要业务模式为：代理主要门户网站的搜索引擎付费登录、网络实名代理注册业务、百度搜索引擎竞价排名服务等。 中国有几亿的网民，这些网民会通过互联网来了解商品，购买商品。一个网民可以把自己的家打理的妥妥当当，这样既快速又便捷的购买方式逐渐被越来越多的消费者所接受，对于我们B2B贸易为主的中小企业来说，更适合选择整合博客、论坛、网络交易平台等服务来为自己的企业宣传信息的，且具备搜索引擎优化基础的第三方B2B电子商务平台展开网络营销，做好网络营销随时迎接即将到来的网销大战。 本文研究ABSTRACT The network marketing service is a new field, now show vitality, has formed a huge, rapidly growing market, also become the network economy most solid foundation. To the era of China marketing network marketing service market investigation and study, the most common network marketing services include: domain name registration, suppositional mainframe, web building, search engine, registered and network real name registration, Google keyword advertising business agent, supply and demand information release, general url, etc. In website promotion services, the main business model for service: agents main gateway website search engine pay login, network real name agent registered business, baidu search engine competitive ranking services, etc. China has millions of netizens, these users will through the Internet to learn about goods, buy goods. An Internet users could have made their home do secure appropriate when, such already quick and convenient purchase is gradually accepted by more and more consumers, for we B2B trade of small and medium-sized enterprises, it is more suitable for selection on blogs, BBS, network integration services such as trading platform for their own enterprise publicity information, and have search engine optimization based third-party B2B e-commerce platform on the network marketing, network marketing always ready for approachin