国际市场营销复习题.docVIP

国际市场营销复习题 一、单项选择题 The international planning process is conducted as the follows: Marketing plan development; Preliminary analysis and screening; Matching mix requirement; Implementation, evaluation, and control A. (1)-(2)-(3)-(4); B. (1)-(3)-(2)-(4); C. (2)-(1)-(3)-(4); D. (1)-(4)-(3)-(2); Which of the following methods is the greatest control and the greatest risk of all the foreign market-entry strategies? A. Direct sales B. Strategic alliances C. Exporter D. Joint Ventures International _________ is essentially long term, incorporating generalized goals for the enterprise as a whole. A. strategic planning B. corporate planning C. tactical planning D. market planning Quality can be defined on two dimensions: market-perceived quality and performance quality. Both are important concepts, but consumer perception of a quality product often has more to do with market-perceived quality than performance quality. True B. False The core component consists of the followings EXCEPT________. A. trademark B. product platform C. design features D. functional features Many consumer services are distinguished by _____________. Intangibility and inseparability B. heterogeneity and perishability C. Both A and B D. Neither A or B PEST in the marketing environment analysis refers to _________. A. People, Economy, Society and Technology B. Political, Economic, Social and Cultural issues and Technology C. People, Economy, Society and Treatment D. Political, Economic, Scientific issues and Technology The data that are available are called __________. Primary data B. secondary data C. tertiary data D. elementary data In quantitative research, usually a large number of respondents are asked to reply either verbally or in writing to structured questions using a specific response format or to select a respo9nse from a set of choices. True B. false Home-Country Middlemen include__________. A. Foreign 朇ountry Broker