市场营销专业专科培养方案.docVIP

市场营销专业专科培养方案 Junior College Program for Marketing 一、培养目标 I. Educational Objectives 本专业培养德智体美全面发展、具备工商管理、经济、法律方面知识和能力，掌握现代企业营销的基本方法和技能的高等技术应用型专门人才。学生毕业后，主要在企业从事市场营销业务，也可从事售后服务和营销策划以及其它管理工作。 The program provides an all-round development education of practical high-level talents with knowledge and ability of business administration, economics and law, mastering the basic methods and skills of modern enterprise marketing. After graduation students are supposed primarily to engage in marketing, after-sales service, marketing planning, as well as other management. 二、基本要求 II. Skills Profile As a st