浙江省2011年10月高等教育自学考试 专业英语试题 课程代码00196浙江省2011年10月高等教育自学考试 专业英语试题 课程代码00196.docVIP

浙江省2011年10月高等教育自学考试 专业英语试题 课程代码:00196 一、Choose the best answer for each question (15 points, 1 point for each item). 从下列各答题的四个选项中选出一个最佳答案，并填写在题后的括号内。（本大题共15小题，每小题1分，共15分） 1. Which of the following is NOT one of the stages in the ideal decision making process? ( ) A. Problem identification B. Alternative solutions C. Decision making D. Implementation evaluation 2. An inappropriate vision will fail because of the following reasons except ( ) A. It may be outdated. B. It may be impractical. C. It may not reflect the needs of shareholders. D. It may be based on misconceptions of resources available. 3. Which of the following is NOT true of the yield management in hotels? ( ) A. It has little to do with employee training. B. It puts occupancy together with ADR. C. It involves varying room rates according to the demand for rooms. D. It considers the history of demand, forecasts demand, and adjusts rates accordingly. 4. Travel agents are NOT responsible for the following except ( ) A. weather B. luggage C. carrier operation D. information 5. Which of the following items has NOT been highly globalized?( ) A. Finance B. Consumption C. Production D. Investment 6. Which of the following abbreviations is NOT true?( ) A. ESS stands for executive support systems. B. TPS stands for Trade Processing Systems. C. DSS stands for decision support systems. D. CPK stands for California Pizza Kitchen. 7. Planning includes the following components except( ) A. analyzing the situation B. determining the goals C. deciding the actions D. achieving the goals 8. Marketing mix contains the following except ( ) A. product B. distribution C. price D. position 9. Which of the following is NOT one of the five components in the strategic management process? ( ) A. Evaluation of the strategy B. Analysis of the environment C. Formulation of the strategy D. Implementation of the strategy 10. The s