人教版高中英语第三册Unit5 Getting the message(ppt).pptVIP

Which of them are mentioned? care What is the basic principle of advertising ? Find out whether the statements are true or false. How do bad ads mislead consumers? Conclusion * * * * * * * Goals: 1. To get general ideas of the passage 2. To retell the text 3.To learn some knowledge about advertising Let’s enjoy an episode(片段)! Where is this episode from? ( ) A film ( ) a play ( ) TV series ( ) an advertisement Wallpaper paste (糊墙纸的胶水) What is being advertised? What’s its brand name? Brand name is Polyfilla The taste is great. 味道好极了。 advertising advertise advertisement brand spokesman slogan promote Brainstorming products brand names brand names slogan spokeswoman spokesman popularity Famous ads Principle history Disadvantages Reaction para1 para3 para7 para2 Advantages Para4-6 distinguishing para8 ways listening Para 1 Para 2 Para 3 Para 4-6 Para 7 Para 8 Popularity Reaction Principle Advantages Disadvantages Distinguishing Main idea of each paragraph 1.Where are ads found? 2.Is advertising a highly developed industry? Why? 3.How do people react to Ads? 4.What is the basic principle of advertising? 5.What advantages do ads have? 6.How do bad ads mislead consumers? 7.How can we protect ourselves from misleading ads? Where are ads found? broadcast on TV and over the radio Posted on the Internet Printed in newspapers and on posters Is advertising a highly developed industry? Why? It has gone hand in hand with the development of radio, television and other media. some others (useful / entertaining) (annoying) defenders critics …help…make…choices… …accuse…of…to mislead… How do people react to Ads? Ads help companies to influence the choices customers make by associating the product with the customers’ needs What’s the best chance of advertising to reach customers? to appeal to customers’ emotions ( ) 1. Because of the costs of ads, products become expensive. ( ) 2. Truthful ads can help cust