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越南游戏市场调查(英文)-ResearchontheVietnamesegamingmarket越南游戏市场调查(英文)-ResearchontheVietnamesegamingmarket
Research on the Vietnamese gaming marketThe number of users playing online games market in Vietnam to exceed 10million by 2011, driven by rising incomes, increasing PC and Internet penetration rates, and a large population of youth that are actively seeking out entertainment content. These findings are contained in the business intelligence and consulting report “Online Games Market in Vietnam”. There are more than 50 online games in the market, a notable achievement given that the online games market just emerged in 2004. Other notable trends include the emergence of locally developed titles, aimed specifically at Vietnamese gamers. Approximately 50% of the total Vietnamese population is under the age of 25. This is an age range that is known for being tech savvy, making them a high priority demographic for digitalentertainment companies. There are approximately 21 million Internet users in Vietnam with anInternet penetration rate of 24%.Many were spending 60,000 to 100,000 VND ($3 -$6) per week. In one high-end Internet café a few interviewees were spending an average of 500,000 VND ($31) per week. These consumers are driving the digital entertainment and online games market with virtual item purchases. The Internet cafes that the researchers visited in Vietnam were consistentlycrowded with users playing online games.A lot of other people said they can spend 9-10 hours a day to play games on the social network. Some of them revealed that they many times intended to give up the games to focus on the works and families. However, it is really very difficult to do that, because those, who once played games, have become addicted to the games. VNG Corporation was established in Vietnam in 2004 under the name Vinagame. It is an internet company whose main businesses are game publisher, e-commerce, and social networking sites (SNS).VNG was the first to launch a licensed online game in Vietnam.In November 2004, VNGs founders signed the exclusive license deal with Kingsof
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