学士学位论文--草花茶叶连锁创业计划书.docVIP

花草茶连锁店 创业策划书 目 录 创业背景································ 花草茶连锁店简介························ 选址··································· 店铺管理······························· 营销战略······························· 宣传工作······························· 经济成本分析··························· 风险规划······························· 十、优势···································· 创业背景 　中国传统上就有女性饮花的习惯，玫瑰花、桃花等作为美容花草在皇宫内院和民间应用已经有几千年的历史，所以接受花草美容的;而且爱花是女人的天性，花草茶有美丽的颜色、诱人的芳香、淡雅的味道，自然而然吸引了爱美的女性，以前女性只能把花草作为观赏和配饰，现在能够把花草作为美容健康的饮料，正好切合了女性的爱花爱美心理;花草茶具有特殊的保健功能，比如美容、清火、排毒、瘦身等， 　纵观的花草茶产品，总体上良莠不齐，有些包装简陋，塑料袋一包就上架