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Defining the following terms.(20 points) utility marketing concept customer value market segmentation product II. True or false(25 points): Marketing creates task utility, but not time or place utility. 2. Competitive barriers are conditions that make it difficult to compete in a market. 3. Marketing is basically selling and advertising. 4. The objectives of a firm should direct the operation of the marketing department, but arent important to the rest of the business. 5. Placing the interests of individual consumers before the interests of business is nationalism. 6. A decision support system (DSS) is a computer program that makes it easy for a marketing manager to get and use information as he or she is making decisions. 7. Use of the scientific method in marketing research helps managers make the best decisions possible. 8. Defining the problem is the first step in marketing research and is usually the easiest job for the researcher. 9. One reason for the popularity of mail surveys is that the response rates are usually very high. 10. According to economists, consumers are economic buyers who logically evaluate choices in terms of cost and value received to get the greatest satisfaction from spending their time and money. 11．Motivation theory suggests that a consumer would not try to satisfy physiological and safety needs until social and personal needs have been completely satisfied. 12．Reinforcement of a response decreases the likelihood of the same response the next time the drive occurs. 13. A market is a group of sellers who offer substitute ways of satisfying customer needs. 14. Market segmentation says that target marketers should develop one good marketing mix aimed at a fairly large market. 15. A substantial market segment is one that is big enough to produce a large sales volume. 16. Planning place and promotion elements of a marketing mix is especially difficult if the dimensions of a product-market are not operational. 17. The product a