swot分析英文版swot分析英文版.doc

SWOT Analysis: Advantage Analysis: 1 product development innovation ability (1) Porsche has more than 50 years of racing experience, accumulated a lot of technical expertise. (2) Porsche hired some of the worlds most outstanding design talent, the continued development of advanced technology 2 the quality of the products among the forefront of the auto industry The pursuit of quality. Porsche process and design strategy in the first place 3 brand benefits, brand loyalty has lovers Porsche emphasize the design, development and promotion, so as to maintain its reputation for excellence, innovation, and other characteristics of the outstanding European descent, makes people choose it. 4 the price is relatively cheap, is the civilian supercar. Porsche with existing technology and technology continues to develop, so it can at relatively low prices lead to more reliable performance. Compared with the super sports car, such as Ferrari FXX, it cost about $500000, and close to the Porsche Yurbo is about as low as $100000. 5 The success of diversification brought In the America market, SUV started to become mainstream, Porsche decided its product line extension, the diversification of production, the product will continue to promote the Cayenne -- Porsche growth in the next few years. 6 The strategy is the core competitiveness of difference the unique product positioning -- taking sports as the main products, and is famous for its fashion noble and excellent performance; (2) unique customer orientation -- the annual income of over $380000, pay attention to innovation and independent customer (3) unique price -- the price is relatively cheap, is the civilian super the car (4) to meet customer needs as the premise and innovative technology Disadvantage Analysis： 1 The traditional model of high fuel consumption, not improved It is estimated America environmental protection agency, in the 90s of the twentieth Century 911Turbo, the fuel consumption of 18 miles per gallon but i