上海迪士尼乐园运营效益的影响因素探析.docVIP

大 连 民 族 学 院 本 科 毕 业 论 文 上海迪士尼乐园运营效益的影响因素探析 学 院（系）： 经济管理 专 业： 旅游管理 学 生 姓 名： 学 号： 指 导 教 师： 评 阅 教 师： 完 成 日 期： 2012年6月1日 大连民族学院 摘 要 上海迪士尼乐园（Shanghai Disneyland Park），是中国第二个亚洲第三个，世界第六个迪士尼主题公园，迪士尼乐园向来是全球建造成本最高的主题乐园之一。 本文以上海迪士尼作为研究对象，首先对上海迪士尼落户上海的原因进行了调查与思考，接着根据一系列的统计数据对其发展进行了预测分析，然后对上海迪士尼主题公园运营效益影响因素进行讨论，在管理现状以及影响因素基础上，最后提出上海迪士尼乐园的建设策略。 关键词:上海迪士尼乐园；主题公园；运营效益；策略Abstract Shanghai Disneyland (Shanghai Disneyland Park), is one of the theme park of the second, and third in Asia, the worlds sixth Disney theme park, Disneyland has always been a global construction costs. China is the leader of the developing countries, its economy has a pivotal position in the world, Shanghai is the heart of the China economy. Large cities, Shanghai is mainly in the tertiary industry, the tourism economy will become a pillar industry in Shanghai. Vigorously develop tourism goals for the future of Shanghai. Disney is the world’s most famous theme park, its ultra popular brand with many of the leading factors in the local Shanghai, Shanghai Disney will become the world’s best theme park. As a world class leisure and entertainment theme park, the completion of Shanghai Disneyland will be Pudong New Area, Shanghai, and even the Yangtze River economic triangle has brought huge economic benefits. Shanghai Disney’s operational effectiveness, both positive and negative. Shanghai Disneyland operational efficiency in how best to maximize the major issue is one worth exploring. This article studies the influencing factors of the Shanghai Disneyland operational efficiency and its impact proposed strategy, which is of great significance to study the development of Shanghai Disney settled in Shanghai. The theme park is one of the important types of modern tourism, with its unique content and innovative forms of attracting more and more tourists. From all aspects of locatio