《google英文介绍》PPT课件.ppt

GoogleAlex HertaGroup 1 : to use the Google search engine to obtain information about (as a person) on the World Wide Web Fast Facts Founded by Larry Page and Sergey Brin Located in Mountain View, California 10,674 full-time employees Named #1 place to work in January 2007 by Fortune Magazine The verb “google” was added to the Webster and Oxford English Dictionaries History Started as a research project between Sergey Brin and Larry Page, two Stanford University Ph.D students They thought that a search engine that analyzed the relationship between websites would find better results than existing search engines Existing search engines simply listed web pages in order of how many times that particular page used the keyword that was searched Their search engine was called “BackRub” History Google was officially incorporated on September 7, 1998 out of a friend’s garage They gained a total initial investment of nearly 1 million dollars collected from friends, family, acquaintances, and a $100,000 check from Andy Bechtolsheim After moving Google a couple times, in 1999, they settled into their current home in Mountain View, California. Known as the Googleplex. Revenue Advertising Sell advertisements based on keywords Sold based on a combination of price bids and clickthroughs Companies bid for their advertisement to be associated with a keyword They pay Google based on how many times their advertisement was clicked Bidding starts at $.05 per click Revenue Advertising G (later acquired by Yahoo! and know known as Yahoo! Search Marketing) pioneered this advertising model Many of Google’s competition failed compared to Google at selling advertisement Purchases Pyra Labs – creator of Blogger Upstartle – responsible for Writely YouTube – online videos Partnerships NASA Sun Microsystems Time Warner’s America Online News Corp.’s Fox Interactive Media Applications Image Search Google News Froogle Google Maps Gmail Google Earth Google Video Google Labs Running Google Many s