[营销渠道第五章渠道差距分析.pptVIP

* 第五章 差距分析（gap analysis） 经济管理学院 杨海龙教授 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Using the analysis of service output demands, marketing channel planner has a good idea of the ideal channel structure to meet target segments’ needs. The obvious next step is to build the channel that both meets service output demands and does so at minimum cost of performing the necessary channel flows. We call such a channel the zero-based channel. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyr