本科毕设论文--耐克公司4ps营销策略对我国体育用品产业的启示.docVIP

Abstract With the fast economic prosperity in the last three decades, researchers at home gradually attach enthusiasm to the studies of marketing strategies in sports goods brands. Consequently, a few studies have emerged in China, while those of foreign capitalism countries have been flourished. Therefore, this study attempts to exploit marketing strategies of Nike to enlighten sports goods brands in china. In this study, the author looks into the history and development regarding to marketing strategies of Nike, and then selects Nike’s 4Ps marketing strategies advantages on the chosen