高中英语北师大版必修4单元综合测评Unit11单元尾核心要点回扣Word版含解析.docVIP

单元综合测评 Ⅰ.阅读理解(共15小题；每小题2分，满分30分) A Making an advertisement for television often costs more than a movie. For example, a two-hour movie costs $6 million to make. A TV commercial can cost more than $6,000 a second. And that does not include the cost of paying for air time(播送时间). Which is more valuable, the programme or the ad? In terms of money－and making money is what television is all about－the commercial is by far the more important. Research, market testing, talent, time and money－all come together to make us want to buy a product. No matter how bad we think a commercial is, it works. The