移动通信资费模式演化研究.docx

华中科技大学硕士学位论文摘要自80年代我国移动通讯市场建立以来，我国移动通讯市场由寡头垄断发展到寡头竞争市场，20多年时间我国移动通讯行业的资费模式经历了从线性定价到二部制、三部制甚至定制式的演变。然而，由于缺乏理论指导，我国移动通信业在制定资费模式时只能长期依靠直觉。因此，对资费模式演化的研究具有重要的现实意义。论文首先介绍了我国移动通讯业的历史和现状，我国资费模式的演化过程，传统博弈论和价格歧视理论，接着系统地阐述了国内外移动通讯业常用的定价方法和定价策略。论文根据博弈论和微观经济学的相关理论构造了双寡头移动通信竞争市场的竞争模型，对我国移动通讯市场上资费模式的演化和博弈关系进行了研究，通过求解模型均衡探讨了竞争市场上线性资费模式和二部制资费模式的最优定价。模型均衡结果反映了在竞争性的同质产品市场中必然出现二部制资费模式，也说明了在需要分割的市场中各子市场的隔离会通过三部制资费模式实现。论文针对二部制和二部制资费模式之间的竞争建立了模型，得出了双寡头垄断下二部制资费模式相互竞争的三个博弈演化的均衡，讨论得出高端市场上资费模式的竞争更加激烈，均衡更低.由扩展模型得到三部制资费模式相对于二部制资费模式更有竞争优势的结论。同时，对市场分割、可变资费模式和可选资费模式进行了探讨。文章的最后还提出了有待进一步研究的问题。关键词：定价策略移动通信二部制资费模式II华中科技大学硕士学位论文AbstractSince 1980, Chinese telecommunication market has developed from monopoly toduopoly. Meanwhile, pricing pattern which evolved from linear tariff to two-part tariff isnow evolving into third-part tariff, exceeding the evolution speed of developed country.Without theoretical instruction, Chinese telecommunication industry frames new tariff justby intuition. So, it is significant to investigate the evolution of pricing pattern.First, the paper introduces the history and status of Chinese telecommunication industry,the practical evolve process of pricing pattern and related theories including game theory anddiscrimination theory. Common pricing pattern and strategy is introduced in succession.Based on related theory of game theory and microeconomics, the paper constructsduopoly telecommunication model (DTM). Equilibrium of DTM shows that in heavyconsumption homogeneity duopoly market, the emergence of two-part tariff is inevitable,and the pricing pattern on intersected market turns into third-part tariff——the combinationof linear and two-part tariff.Furthermore, paper establishes heavier consume market DTM in order to illustrate theequilibrium on developed market. Three interim equilibriums are educed.Comparing withtwo-part tariff, three-part tariff is superior. Other achievements include discussion of severalselective pricing patterns、changeable patterns and methods of marke