高中英语 Unit 2 Section Ⅳ Grammar Writing课件必修3.pptVIP

①The West Hill Farm is located in the west of Chongqing.②It is only 10 km away from the city area, and you can go there by bus.③There are about two hundred people who are working on the farm.④It has an area of about 53 hm2 and it is the second largest farm in Chongqing.⑤On the farm many different animals are kept, such as pigs, cattle, sheep and so on.⑥Besides, there are more than twenty kinds of fruit of high quality like apples, pears and oranges here.⑦You’re sure to find your favorite fruit from the farm and you’re allowed to pick them up.⑧Visitors also have the chance to go fishing, have a picnic and learn how to keep animals here. ⑨If you want to come to the farm, please call them at 023 第一段：简述西山农场的概况。 第二段：联系方式。 亮点一：本文要点全面，语言得体，非常符合广告文体的特点。如⑨句就充分体现了本文的文体特色。 亮点二：较多地运用复杂句式，表明作者具有一定的写作功底。如③句是一个限制性定语从句；⑦句是并列句，且第二个分句运用了被动语态；⑧句中的不定式结构作定语修饰chance，而“特殊疑问词＋不定式”结构充当learn的宾语等。 亮点三：灵活运用一些较高级词汇也体现出作者对词汇有非常好的掌握，如⑥句中的of high quality就是一个比较高级的介词短语，这里作后置定语。 如何写好英文广告 一则完整的广告通常包括标题、正文、广告语，有时还包括插图说明等。 　　1．标题：广告标题不但要传递广告的主要信息，而且要有效吸引读者的注意力。 　　2．正文： 　　(1)针对产品的名称、性能、功效、价格等进行符合客观事实的描述，增加说服性和情感性，重点是突出对产品特点和亮点的介绍。 　　(2)掌握消费者的心理需求，了解市场态势，以重点突出、简明易懂、生动有趣、具有号召力的语言进行传播，以便促成读者的购买行为。 　　(3)说明销售地址或联系方式。 　　3．广告语：优秀的广告语往往能够为产品销售鸣锣开道，唤起读者注意，引发读者欲望，促成读者购买。 [黄金表达] 广告写作的常用句型： 1．祈使句　这是出现最多的句型。 Ask anyone who owns one. Please do not leave it too late. 2．一般疑问句　通常用在广告的前面。 Have you ever dreamed of ascending the steps of a great temple built to the gods? Can a tired, overworked voice command attention in class? 3．省略句　在英语广告中，省略句比比皆是，甚至整篇广 告都由省略句构成。 Ready for development. For sale. For manufacture. For business. For services. 4．比较级　比较级在广告中用得非常多。 The new Minolta Riva Zoom 105EX is the most compact camera in a very prestigious class. In short, the stronger your character, the brighter your future. 5．直接引语　在英语广告中多使用直接引语，一是使得广 告显得形式活泼、新颖；二是可以增强说服力。 “Through the NVQ initiative we have discovered talents and competencies we would never otherwise have known about.” Says Ian Mc