[浅析服装消费心理学的服装冲动购买心理.doc

北 京 服 装 学 院 服装艺术与工程 学院（系） 艺术设计（时尚传媒设计方向） 专业 2010 届本科毕业设计（论文） 题 目 浅析服装消费心理学的服装冲动购买心理 以电影《一个购物狂的自白》为分析案例 英文题目 ANALYSIS ON IMPULSE BUYING PSYCHOLOGICAL OF Dress consumption psychology ABOUT MOVIE《CONFESSIONS OF A SHOPAHOLIC》 1.设计作品题目： 《影尚》 2.设计作品要求：（包括对设计说明书的要求） 时尚类、电影类综合期刊，页数在150页以上，内容新颖、原创，版面丰富充实， 力求专业。 3.采风考察要求：（方式及方法） 市场调查，对于同类杂志进行较详细的调查和比较，并对目标人群进行调查问卷分 析，制定详细的杂志方案策划。 4.论文题目： 浅析服装消费心理学的服装冲动购买心理——以电影《一个购物狂的自白》为分析案例 5.参阅文献资料： 消费心理学 浅析我国女性消费者的冲动消费行为消费心理学理论与实务生活销售基于这个原因，系统分析和归纳其，对于，乃至行业都有实用价值；同时，能够梳理归纳成一个较完整的理论性研究结果，将对的理论体系的深度发掘，起到探索性价值。女人采购ANALYSIS ON IMPULSE BUYING PSYCHOLOGICAL OF Dress consumptiopsychology ABOUT MOVIE《CONFESSIONS OF A SHOPAHOLIC》 A People always say,impulse is devil.it is very appropriate for shopping psychological on womens. likely to beat mccain, As high as 93.5% 18 － 35-year-old lady had the impulse of the consumer behavior. Expenditures on impulse buying 20 percent of their total consumption expenditure.Someboby had a numerical statement,the women just in american spend several billions dollars on needless or idel things every year.A large per centum of the profit of the manufacturer or distributors who made up those needless stuff is from women’s impulse buying. Consequently, realize women’s heart, observation is important in determining the cause,it can help us to catch and analysis women’s psychological on shopping. Impulse buying,of the behavior like without specific and blind purchase. Most of purchase behaviors are usually unplanned. A member of a predominantly people is file. The object of we study,hence the heroine called Rebecca in movie Confessions Of A Shopaholic, a vibrant?New York girl,fall in shopping word like most young women,but these little hobby develop into a big problem and effect her life。She can’t control her strong desire to buy things when she was standing arround a store window. And finally cause she had to owe a lot to the band and become a