人教版上学期高三英语Unit 5 Reading课件.pptVIP

Advertising is a ______ ______ industry. It has gone ______________ with radio, television and other media. People ______ to ads in different ways. Some think ads are useful and help _________ make informed _______ while others _______ companies ______ using ads to mislead us. Companies can influence customers’ choices by introducing a ______ name and ____________ products _______ customers’ needs. There are so many ads for customers that advertisers must try to _____ their message _______ by ___________ their emotions. Ads help companies and ________ in all kinds of ways. They can help companies increase sales . At the same time , they help customers choose among all the _______ products. In fact, truthful ads provide good information,and help customers compare feathers, functions and costs. Some governments name a famous person as their spokesman or ____________ to make people _____ of their ______problems and policies. Customers should ______ themselves by _______ an eye _____ for bad ads, telling false information from real facts and making good choices. * See? Radar, Mosquito (Any insects) bye bye bye. Goals 1.Talk about advertising and advertisements 2. Practise expressing and evaluating different views 3. Learn to summary, rewrite, or look for topic sentences of each paragraph. 4. Try to get the structure of a passage. Unit 5 Advertising Guess what contents will be appeared in the passage? Para.1. The main idea of the paragraph is ______________________________ Ads’ development are affected by the development of media. Ads are popular. Ads are found almost everywhere. Para.2. Some find ads useful and entertaining ; others think that they are annoying. How do people react to ads? Defenders:.. Critics:… People react to advertisements in different ways. Para.3 Love, happiness and success The basic principle of advertising is__________ What is the customers’ emotions? to app