[初级商务英语.docVIP

BEC初级口语电子讲义 BEC Preliminary介绍 Ⅰ BP Introduction BEC初级介绍　 ⅰ)Why take BEC exams?　 * strong growth　 * rigorous quality control　 * wide suitability　 * wide business context　 * value for study and business career　 * international recognition for work and study　 ⅱ) BP Content BP包含的内容 　　B考试主要是考学生的语言能力，包括听、说、读、写四个方面。试卷所设计的语言文字基本上都与商务有关。另外，还考学生的英语语法、结构等内容。　　B考试分笔试和口试两大部分。笔试包括阅读、写作和听力。　 Papers 试卷 . Preliminary Vantage Advanced Reading 1 hr 30 mins ﹡ 1 hr 1 hr Writing 45 mins 1 hr 10 mins Listening 40 mins 40 mins 40 mins Speaking( 2 candidates) 12 mins ﹡﹡ 14 mins ﹡﹡ 16 mins ﹡﹡ 　　 Grades 评分等级　　* one overall grade　　* each skill counts for 25%　　* candidates also receive profile of performance　　* Preliminary: two pass grades, namely, pass with merit and pass　　* Vantage and Advance: three pass gradesⅴ) Introduction to BP Preparation Resource　　* 　　* 　　*  Ⅱ 学习方法 Learning Methods　　What is International Business English? 什么是国际商务英语？　　国际商务英语，指的是人们从事国际商务活动中所使用的具有行业特征的英语，这些行业包括：国际贸易、国际金融、国际会计、国际运输、国际商法、保险、银行、经济、营销、物流、企业管理、商业服务等。　　How to learn International Business English? 怎样学习国际商务英语？　　1. 掌握一定的商务英语词汇、短语和句型。(1) 词汇方面　　commercial 　　e.g. The TV show was interrupted by too many commercials. 　　prospect　　e.g. He called on some prospects but failed to make a sale.　　make　　e.g. These products are of Chinese make.　　The factory manufactured five makes of tractors. 　　(2) 短语方面　　soft selling hard selling　　Some sales people adopt a direct ‘hard sell’ approach, while others use a more indirect ‘soft sell’ approach.　　have a bad year　　The corporation is having a bad year and it will probably be necessary to dismiss a few office staff.　　break into/penetrate the market　　There is chance that we’ll manage to break into the UK market. (3) 句型方面　　I am writing to you concerning…　　I can’t agree more.　　You can always reach me at the number…　　We would very much appreciate it if you could…　　I noted with interest your advertisement for…　　That’s exactly what I