[丁鹏--论文.docVIP

目 录 一、高端红酒销售………………………………………………………………………1 ㈠酒庄红酒销售…………………………………………………………………………1 1.酒庄设计………………………………………………………………………………1 2.销售人员培养…………………………………………………………………………2 ㈡大市场营销……………………………………………………………………………3 1.广告宣传………………………………………………………………………………3 二、常德地区红酒的市场特征…………………………………………………………4 ㈠常德地区的红酒市场…………………………………………………………………4 常德红酒市场未来的前景……………………………………………………………4 2.常德红酒市场的竞争………………………………………………………………5 三、红酒销售如何管理…………………………………………………………………5 ㈠客户关系管理…………………………………………………………………………5 客户忠诚度培养………………………………………………………………………5 2.客户互动管理…………………………………………………………………………6 ㈡物流与供应链的管理…………………………………………………………………7 1.红酒运输中注意的问题………………………………………………………………7 2.仓库管理………………………………………………………………………………7 参考文献…………………………………………………………………………………10 内容摘要 常德是中国经济百强市，常德有非常强的购买力，消费的升级成了必然。在餐饮上越来越多的人注重营养，注重餐饮的健康，所以酒类消费开始向低酒精、养生、营养发展。这时候葡萄酒作为符合这一标准的产品，在中国市场上开始飞速的发展，受外国餐饮的影响，常德人的饮食观念发生了一点的改变，红酒在常德需求越来越大，随生活水平的不断提高，高端红酒在常德地区的销售将出现井喷式的增长，这个时候高端红酒如何销售，如何管理成了难题，本文在充分研究的基础上对常德市经济发展特征提炼，并就存在的问题提出了切实可行的 Changde is Chinas economic hundred strong city, changde purchasing power is strong, consumer upgrades become inevitable on meal more and more people pay attention to nutrition, pay attention to the health of the food, so alcohol consumption began to low alcohol wine health nutrition development at this time for compliance with the standard product, in the Chinese market began to rapid development, under the influence of foreign food, changde diet idea had a little change, red wine in changde demand is more and more big, with the continuous improvement of living standards, high-end wine in changde area sales will appear new top.fashion consumption growth, this time high-end wine how to sell, and how to manage a problem, in this paper on the basis of full study of chang DE city economic development features extraction, and high-end wine sales the existence the question put forward the feasible development strategy。 KEY WORDS Changde; Purchasing power is strong; Consumer upgrade; Red wine needs; Blowout; solutions  常德地区高端红酒销