毕业论文范本要点.doc

武 汉 科 技 大 学 自考本科毕业生 毕业论文 2016 届 市场营销 专业 题 目： 互联网+定制服装运营模式研究 学生姓名： 学 号： 014912200114 指导老师： 卢仁山 日 期  摘 要 “互联网+”就是“互联网+各个传统行业”，但这并不是简单的两者相加，而是利用信息通信技术以及互联网平台，让互联网与传统行业进行深度融合，创造新的发展生态。几十年来，“互联网+”已经改造及影响了很多的行业，当前大众耳熟能详的电子商务、互联网金融、在线影视等行业都是互联网+的杰作。那这篇就是关于互联网+在传统行业里起到的作用和它结合传统行业带来的便捷和利益。以服装这样的传统的行业为研究对象进行阐述。 互联网+定制服装就是通过网络平台在网络上宣传比较互联网定制服装与传统定制服装的差异，在原有的传统经营模式基础上融入互联网的特点。也就是线上线下的相结合，改变传统服装定制的局限性。 期望通过本文能使人们对快速发展的互联网+对定制服装的影响有比较全面的了解和认识，同样也是定制服装通过互联网以全新的模式出现在人们的面前，更加知道定制服装的改革带来的便利是借助互联网的平台来实现的，从而在运营模式上的改变也是如此。 关键词：互联网；定制服装；运营模式  Abstract Internet + is the Internet + various traditional industries, but this is not a simple sum of the two, but the use of information and communication technologies and the Internet platform for Internet and traditional industries depth of integration, creating new ecological development. For decades, Internet + has the transformation and influence a lot of industry, the current public familiar electronic commerce, Internet finance, film and television industries are “Internet +” masterpiece. This article is about “Internet +” plays the role in traditional industry and its convenience and benefits of combining traditional industry. Now，for clothing this kind of traditional industry as the research object. Internet + custom-made clothes is through the network platform propaganda on the Internet to compare the difference between Internet custom clothing and traditional custom clothing, on the basis of original traditional business model into the characteristics of the Internet. Is the combination of online and offline to change the limitations of traditional costume customization. Hoping this article can make people to the rapid development of Internet + impact on custom clothing have a comprehensive knowing and understanding, is also a custom clothing with new model via the Internet appeared in front of people, more know to brings the convenience of custom-made clothes reform is t