毕设论文—交际文化在商务活动中的应用.docVIP

摘 要 通过讨论在不同文化环境下, 国际商务活动呈现的差异, 从微观的角度分析文化差异在人际交流、商务洽谈、管理风格、商务决策和企业结构等方面对国际商务交流的影响。有效地克服交际障碍是跨文化交际取得成功的关键。这对促进国际间的文化、政治、经济交流有着极其重要的意义。有效的商务沟通往往依赖于对不同文化和文化差异的理解与适应, 依赖于对可能出现的文化差异的良好判断和方略调整。因此, 对国际商务交流活动中文化差异的影响的研究具有重大意义。关键词：国际商务活动; 交际文化; 影响 Table of Contents Abstract i 摘 要 ii 1. Introduction 1 2. The Definition of Cross-cultural Communication 3 2.1 Hofstede’s theory of value dimension 3 2.2 Hall’s high-context and low-context 3 2.3 Understanding communicative culture differences 3 2.3.1 Orientation difference 4 2.3.2 Individualism vs. collectivism 4 2.3.3 Sino-foreign modes of thinking difference 5 2.3.4 Sino-foreign etiquette difference 6 3. Different Behavior and Reasons in the Same Business Situation 7 3.1 Business culture communication issue 7 3.1.1 The conflicts in the area of decision-making 7 3.1.2 Indirect communication and direct communication 7 3.1.3 Sources of conflicts 7 3.1.4 Case study 8 3.2 The application and effect of communication culture on business contract 8 3.3 The application and effect of communication culture on business decision-making 9 3.3.1 The conflicts in the area of decision-making 9 3.3.2 Power distance issue 11 3.4 The application and effect of communication culture on management style 11 3.4.1 Cross-culture management style 11 3.4.2 Values orientation in HRM 11 4.The Strategy of Communicative Culture in International Business Activities 13 5. Conclusion 14 References 15 Acknowledgements 16 The 21st century is the world economy and culture of the century, the rapid development of the international communication and business contacts increasingly frequent. Intercultural communication has become inevitable reality. People of different backgrounds, walk to arrive together, and communication must arise obstacles. Timely and effectively overcome these communicative barriers cross-cultural communication is the key to success. Effective business communication often relies on the different culture a