应顺论视角下食品商标名称的翻译-论文--毕设论文.docVIP

毕业设计(论文) 课 题 名 称(英文) On Translation of Food Trademarks from the Perspective of Adaptation Theory (中文)顺应论视角下食品商标名称的译学 生 姓 名 吴丹 学 号 1140501287 系、年级专业 外语系2011级英语专业 指 导 教 师 麻建学 职 称 讲 师 2015 年 月 日 On Translation of Food Trademarks from the Perspective of Adaptation Theory Wu Dan Grade 2011, Department of Foreign Studies, Shaoyang University Supervised by Ma Jianxue Abstract With the highly development of commodity economy and international trade, the naming of food trademarks becomes increasingly important and influential in the economic life. A successful trademark can create trademark effect,?make the consumers have?the desire, cause?the consumers purchase action and bring more advantages for enterprises. Therefore, the translation of food trademark plays a significant role in development of enterprises. This paper attempted to study the translation of food trademarks from the perspective of the adaption theory. Firstly, it introduced the three characteristics and four angles of the adaption theory. And then, it introduced the information about the definition of food trademarks, the characteristics, the naming principle and the functions.Thirdly, it explored the existing problems in translation of food trademarks. Finally, it discussed that how to apply the adaptation theory to the translation of food trademarks. Through the above detailed analysis, the conclusion can be drawn that adaptation theory should be used to guide translation of food trademarks effectively. Key words: adaptation theory; food trademarks; the problems; t