ppt课件-第三章外部评估（ chapter3 the external assessment）.pptVIP

Chapter 3 The External Assessment Identify Evaluate factors beyond the control of a single firm Increased foreign competition Population shifts Information technology  The Five-Forces Model of Competition Total weighted score of 4.0 Organization response is outstanding to threats and weaknesses * External Strategic Management Audit Competitors Suppliers Distributors Creditors Customers Employees Communities Managers Stockholders Labor Unions Special Interest Groups Products Services Key External Forces Opportunities Threats Key External Forces the Organization Performing External A