京东商城的网络产品促销策略教程.doc

毕业设计报告(论文) 论 文题 目 促销策略研究 作者所在系作者所在专业作者所在班级作 者 姓 名指导教师姓名完 成 时 间 2015 年 月 北华航天工业学院 科毕业设计（论文）原创性及知识产权声明 本人郑重声明：所呈交的毕业设计（论文）是本人在指导教师的指导下，独立进行研究工作取得的成果。除文中已经注明引用的内容外，本设计（论文）不含任何其他个人或集体已经发表或撰写过的作品或成果。对本设计（论文）的研究做出重要贡献的个人和集体，均已在文中以明确方式标明。因本毕业设计（论文）引起的法律结果完全由本人承担。本毕业设计（论文）成果归北华航天工业学院所有。本人遵循北华航天工业学院有关毕业设计（论文）的相关规定，提交毕业设计（论文）的印刷本和电子版本。本人同意北华航天工业学院有权保存毕业设计（论文）的印刷本和电子版，并提供目录检索与阅览服务；可以采用影印、缩印、数字化或其它复制手段保存论文；在不以营利为目的的前提下，可以公布非涉密毕业设计（论文）的部分或全部内容。 特此声明 毕业设计（论文）作者： 指导教师： 年 月 日 年 月 日 Abstract The popularity of the Internet makes the marketing network has been rapid development, to struggle for customer resources and seek new sales growth, commercial enterprises to create opportunities to carry out a variety of promotional activities, so as to cope with the rapid development of e-commerce market.The way online shopping is also increasingly recognized and accepted by consumers.The electronic commerce enterprise takes the on-line shopping the electronic trade platform, is the network retail the important form.In the implementation of promotional strategies tend to spend a lot of manpower, material and financial resources, if the promotion has not achieved the expected results, are businesses to spend everything will be in vain, even resulting in brand value decreased, and is not conducive to future development. This paper takes Jingdong Mall network product promotion strategy as the main research object.Combining with the present situation of the Jingdong Mall product marketing network, development of the industry and consumers demand and other factors, from the professional point of view of the marketing analysis some problems existing in the Jingdong Mall Network Products Marketing.Including the main form of promotion, the lack of innovation, advertising is not in place, the purpose of publicity is not clear, the promotion is arbitrary, promotional themes and objects are not clear.Aim