高中英语 Inside advertising-Listening课件 新人教版选修9.pptVIP

Listen to the tape again and focus on the president’s replies. Before she answers the questions she makes a comment about each question. Complete her comment and discuss why she begins her answer with these comments. 2. Good _____, Ben. 3. Yes, I _______________________, but in fact, we’d be a lot worse off without advertising. 4. That’s ___________ question. LISTENING TEXT QUESTIONS ON ADS A senior English class has been listening to a talk by the president, Ms Teflon, of an advertising company. Now it is the students turn to ask questions. (Ms Teflon=M Mr Hall=H Kate=K Ben=B Sarah=S Tom=T) H: Thank you, Ms Teflon, for taking time to come and talk to us about the world of advertising. Im sure weve all learned a lot. Now, students, have you any questions for Ms Teflon? ... Kate? K: Urn. I found your talk very interesting and I can see that the work of an advertising agency is very complicated and also very expensive. But do adverts really work? I hardly ever notice them, and even with the ones I do notice, I usually forget the name of the product. T: Thats an excellent question. And youre quite right, we dont notice many of the advertisements we see or hear every day. But we do remember ads for products we would like to have. After this lesson, try this experiment. Each of you write down the name of the product that is advertised in the two or three advertisements you do remember. Then make a list. I guarantee that the list will be quite short because most of you are interested in the same products, such as sports shoes, fashion clothes, movies and so on. I think you WILL remember the names of these products simply because they are relevant to your lifestyle. H: Another question? Ben. B: Ms Teflon, youve talked about how much money companies spend on advertising. Well, if they didnt spend that money, wouldnt the things we buy be cheaper? T: Good point, Ben. But you see, a companys advertising cost is a very small part of their overall budget. They spend