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Name/Abteilung DaimlerChrysler AG Model Concept for the Future Group 2 Team leader: Dr. Ulix G?ttsch München, 14th of January 2003 Background and Motivation Motivation Traditional markets: USA, Europe, and parts of Asia are largely saturated Difficult to significantly increase sales in a competitive market. ?Emerging Markets“ offer the most growth potential New market opportunities in countries with quickly growing economies The problem to solve: Design a model program for a global car manufacturer. Can there be a car that satisfies the demands of all emerging markets? Could there