ppt课件-s o c i1301 入门读物社会学（ s o c i1301 introductionto sociology）.pptVIP

SOCI 1301: Introduction to Sociology Social Research Methods 4 Basic Research Methods in Sociology 1.Survey Research (an objective method) Questionnaire or interview studies 2. Analysis of Existing Sources (Document Studies) (objective or subjective) 3. Observational Research Two types: unobtrusive or participant 4. Experimentation (most objective, least variance of any method but not often used Advantages/Disadvantages with the Methods Surveys- easy to do, fast but missing data, problems in sampling, biases Analysis of Existing Sources- easy data collection but someone else’s data Observat