本科毕业设计---浅析经济危机对东莞市服装业对外贸易造成影响的内因及应对策略.docVIP

中文摘要 本文了危机一系列因。就我国经济如何防范风险，降低损失、提出了。? Table of Contents Abstract i 中文摘要 ii 1. Introduction 1 2.The Impact of Global Financial Crisis 2 2.1 Significant impact on imports and exports 2 2.2 Economic losses of foreign trade in Dongguan garment industry 2 3.The Internal Causes of Dongguan Garment Industry in Financial Crisis 3 3.1 Comparison of foreign trade before and after the financial crisis 3 3.1.1 Exports in Dongguan garment industry before the crisis 3 3.1.2 Post-crisis changes in Dongguan garment industry 4 3.2 Analysis of the internal causes of the situation to change 5 3.2.1 The weak brand consciousness 5 3.2.2 The poor capacity of independent innovation 6 3.2.3 The inefficient management 6 3.2.4 The lagging information environment 7 4. Case Investigation and Analysis 8 4.1 Comparison of a garment factory in Dongguan before and after the financial crisis 8 4.2 Analysis of the internal causes that affect the development in trade 9 4.3 Solutions 10 4.3.1 Encouraging the training and development 10 4.3.2 Cultivating talents of fashion design 10 4.3.3 Making good use of fairs 11 4.3.4 Enhancing brand equity 11 4.3.5 Making a breakthrough to build E-commercial platform 13 5.Conclusion 14 Bibliography 15 Acknowledgements 16 1. Introduction As the expansion of globalization, this crisis will not only come to American or the European, but also Chinese. Many people think that the financial crisis is far away from us, but in fact, the financial crisis has virtually influenced much on our daily life. The financial crisis, which is also known as the financial turmoil, refers to all or most of the financial indicators of a country or several countries and regions, a sharp, short-term and a super-cycle deterioration. The current world is going through a once-in-a-hundred-year financial crisis. To withstand the financial crisis, we should actively stabilize the imports and exports of foreign trade. The global financial cri