InternetinChina--analysisonInternetUsers.pptVIP

* * * * * * * * * Internet in China --analysis on Internet Users Zhang Jian Aug 26, 2009 An Overview 1 Future Trend 2 Contents Outline of Internet 　 Jun.2008 Jun.2009 Growth rate IPv4 158 million 205million 29.7% Domain names in China 14.85Million 16.26 Million 9.5% CN domain names 11.90 million 12.96 million 8.9% Total Websites 1.91 million 3,06 million 60.2% Internet Users 253 Million 338 Million 33.5% International bandwidth (Mbps) 493,729Mbps 747,541Mbps 51.4% Internet Fundamental Resources in China Dec. 2008– Jun. 2009 Internet Users and Penetration Rate Structure of Internet Users Rural internet users Dec. 2008- Jun. 2009 Education Structure Dec. 2008-Jun. 2009 College Master above Junior college High school Primary School below Junior /middle school Urban-Rural Structure 2008 Urban Rural Million 52.62 95.65 Average Online Time Average Online time per Week of users hours Online Frequency per Week of users 1 day 2-3 days 4-5 days 6-7 days less 1 day Unknown Top Ten applications Rank Activities Use rate Classification 1 Online music 85.5% Entertainment 2 Online news 78.7% Information 3 Instant message 72.2% communication 4 Search engine 69.4% Information 5 Online video 65.8% Entertainment 6 Online game 64.2% Entertainment 7 E-mail 55.4% communication 8 Blogs 53.8% communication 9 BBS 30.4% communication 10 Online shopping 26.0% E-commerce Mobile Internet Users in China The advantage of mobile Internet Breakdown of Mobile Internet Users Users age between 10 to 29 occupies a leading position. There is a large proportion of users with lower education level. By age Below 10 10-19 20-29 30-39 40-49 50-59 Above 60 By education Mobile internet users All Internet users Master and above College Junior college Middle school High school Below middle school Mobile internet users All Internet users Internet Users’ Network Life Style Classification Key words Sentence Acceptance Network trust Information trust Internet is one of my