[2110514148张好毕业论文.docVIP

本科毕业论文 题目 孝感市智能手机用户在移动电子商务的购物意愿调查 院系 财经政法系 专业 经济学 学生姓名 张 好 学号 2110514148 指导教师 鲁德银 职称 教授 2014年 11月 20日孝感市智能手机用户在移动电子商务的购物意愿调查 摘要:为了解孝感市智能手机用户在移动电子商务的购物意愿，更好的推进孝感市移动电子商务的发展，本文采用简单随机抽样的办法，对孝感市孝南区的47名智能手机用户进行了问卷调查。研究结果表明孝感市智能手机用户在移动电子商务的购物意愿比较强烈。其主要原因在于：移动电子商务具有灵活、简单、方便的特点,非常适合大众化的应用，满足消费者的需求。而另一部分智能手机用户担心安全问题，无线网络的安全性相比传统互联网较低。阻碍移动电子商务发展的主要障碍是：满足消费者的期望方面，安全问题，技术因素等。因此建议采取措施解决智能手机用户的后顾之忧；提升智能手机性价比；研究建立统一移动支付体系；创造出良好的商业模式，整合产业链，发挥各自的作用等。 关键词：智能手机用户；移动电子商务；购物意愿；孝感市 Xiaogan City shopping Desire smartphone users in the mobile e-commerce Abstract: In order to understand Xiaogan smartphone users in the mobile e-commerce shopping willingness to better promote the development of mobile e-commerce in Xiaogan City, we use simple random sampling approach of Xiaogan City Xiaonan District of 47 smartphone users the questionnaire. The results show that smartphone users Xiaogan relatively strong in the mobile e-commerce shopping wishes. The main reason is: mobile e-commerce has a flexible, simple, convenient features, ideal for popular applications to meet consumer demand. While another part of the smart phone users worried about security issues, the security of wireless networks is low compared to the traditional Internet. The main obstacle to the development of mobile e-commerce is: expectations, security issues, and other technical factors to satisfy consumers. Therefore recommends measures to address the worries of smartphone users; upgrade price of smart phones; study the establishment of a unified mobile payment system; to create a good business model, integration of industrial chain, in their respective roles and the like. Keywords: smart phone users; mobile commerce; shopping will; Xiaogan 目 录 一、导论............................................................................