本科毕业设计-探讨美容化妆品翻译技巧以安利雅姿产品为例.docVIP

Abstract China government pursue a policy of opening to the outside world since 1978, in particular with China’s accession to the World Trade Organization in 2001, more and more foreign cosmetics brands come to China. Facing the competitive market, the translation of trade mark and the product name become very important. Good translations have influence on the company’s culture and image in the customers’ mind. This study provides the translation principles and skills as a guide for the translators. The study showed that, with proper method, the translation will be accepted by both the company and the customers. Skopos theory also has been used in this thesis, which focuses on translating cosmetics into Chinese with its own purpose. The advantages and disadvantages of the principles, techniques and method will be showed in this thesis. Key words: cosmetics name; skopos theory; principles; techniques 中文摘要 随着1978年中国的对外开放，特别是2001年加入世界贸易组织，越来越多的外国化妆品品牌进入中国市场。面对与日俱增的市场竞争，化妆品牌的中文翻译变得越来越重要。一个好的化妆品名翻译，它可直接影响到其公司的文化内涵和对消费者的影响。本课题将给翻译人员提供翻译方法进行参考，方便日后翻译工作。在正确的翻译方法指导下，化妆品名翻译将被绝大多数公司和消费者所接受。本课题将探讨在目的论的指导下，化妆品名翻译中翻译方法的重要性，化妆品名翻译的原则，技巧，和翻译方法的优缺点以及翻译过程中应注意的事项。 关键词：化妆品名，目的论，原则，技巧 Contents Abstract I 中文摘要 II 1. Introduction 1 1.1 Relevant background 1 1.2 Significance of the study 1 1.3 innovative points of the Study 2 2. Literature Review 3 2.1 Domestic research situation 3 2.2 Foreign research situations 4 3. Translation principles of the names of cosmetics 6 from English into Chinese 6 3.1 The purpose of translation 6 3.2 The coherence of translation 7 3.3 The fidelity of translation 7 4. Techniques in cosmetics translation 9 4.1 Transliteration 9 4.2 Literal Translation 9 4.3 Free Translation 10 4.4 Meaning Implication 11 5. Conclusion 13 References 14 Acknowledgements 15 1. Introduction 1.1 Relevant background With the development of economic globalization, and further implementation of the reform and opening policy, plenty of foreign mer