BEC第四元个人小结.ppt

Module 4 4.1 The art of selling 4.2 Presenting figures The art of selling What is the seller offer for free? What is he trying to sell? Do you like the seller’s style? In seller’s situation, what would you do differently? Presenting figures What date was “Black Monday”? How much money was lost on the London market? By how many points did the Dow Jones index fall? What percentage was this? When was the previous great stock market crash? By how much did the market fall them? P36 Ex4 I really like the car, but it’s a bit outside my budget. That’s Ok. We can arrange credit finance. It’s got everything I want, but silver is not the colour I had in mind. We can order a black one, but there is a lot of demand so you will need to pay a 10% deposit. I’m really confused about all these extra options – I just wanted to buy a car, not a spaceship. After a couple of months you will wonder how you ever lived without them. Thank you for your time. I’m going to go away and think about it. Would you please keep my name card in case anyone else tries to buy it. I’ve always had a VW. I don’t know if this car suits my image. I think you are the sort of person who imposes their images on the car, not the other way round. Talk about Ex5 on P37 and then listen to an extract from a radio At Work, and try to finish Ex7,8 on P37. Advertising Media 4 traditional advertising media: TV Radio Newspaper Magazine Outdoor Media Internet * *