《工美系列毕业论文.docVIP

泰山职业技术学院 毕业设计（论文） 题 目：品牌的流行趋势和市场发展 系 部： 工艺美术系 专 业： 服装设计 学 号： 201104010110 姓 名： 王龙彩 指导 教师： 张海声 职 称： 高级讲师 二0一三年 十一月五日 相关品牌的流行趋势和市场发展的分析 摘要: 流行的车轮像是一股无形的)I昌推动着周而复始地重复着一些动作。品牌的设计师们每一季都会大动脑筋，花样翻新地为人们提供着最为时尚、最流行的服饰。每年的秋冬春夏两次的流行发布会后不久，街上的精品店、专卖店、大茵场的专卖区就会为我们展示应季的时髦服装。几乎同时．一些不知名或根本设名的小零售店，也会挂出这样那样品质参差不齐的流行服装来满足不同层次消费者的需要。追求品位的人们依然会到那些他们信赖的品牌专卖店去选购最新的服装。因为那里提供的不仅仅是时髦的服饰，还有周到细致的服务，更重要的是一种生活品位，一种文化内涵的象征。它往往能展示一个人更多层面的东西，而不仅仅是一两件衣服。2l世纪是品牌的世纪，21世纪的市场竞争是品牌的竞争。好的品牌具有优良的品质，它是信首的象征，是对企业和产品的知名度、美普度、信赖度、忠诚度等的综合体现。对企业来说，成功的品牌是不可估量的无形资产。 Abstract： Popular wheel like an invisible) I Chang pushed go round and begin again to repeat the action. Brand designers each season brings big brains, retrofit to provide for people with the most fashionable, the most popular clothing. Every autumn and winter two fashion conference shortly after, the street boutiques, shops, big Yin field of monopoly district will show us the seasonal fashion. Almost at the same Some not well-known or simply set up a small retail shop, also can hang out so that the quality of uneven fashion to meet the needs of consumers at different levels. The pursuit of quality of people will still go to buy new clothes to those they trusted brand stores. Because there is not only to provide fashionable dress, and thoughtful and meticulous service, the more important it is a taste of life, a symbol of cultural connotation. It can show a person more aspects of things, rather than just one or two pieces of clothes. 2l century is the century of brand, in twenty-first Century the market competition is the competition of brand. A good brand with excellent quality, it is a symbol of the letter first, is a comprehensive reflection of enterprise and product visibility, Purdue, trust, loyalty. To the enterprise, the successful brand is immeasurable intangible assets。 关键词：流行，时髦，时装，品牌，消费，专卖店。 目 录 前言 …………………………