《市场营销结课论文.docVIP

市场营销结课论文 题　　目:　 浅析营销技巧 专　　业:　 计算机科学与技术 班　　级: 计093 学　　号: 090743 姓　　名: 黄川 二〇一〇年十一月 摘 要 近年来，随着市场经济的发展，总体的营销水平大大提高了，技巧手段和方式都比过去多得多企业的促销经费呈迅猛增长势头，出于实践需要的推动，关于营销的研究在西方持续升温。市场营销理论自上个世纪 70 年代因“市场营销观念”的产生而兴起，企业逐渐意识到顾客需求与购买力对产品销售的重要性，因而变得十分重要。学科影响最大的学者之一菲利普·科特勒（Philip Kilter）指出：市场营销学是一门建立在经济科学、行为科学、现代管理科学理论基础上的应用科学。就世界范围来看，美国在市场营销学的研究、教学与应用等方面一直走在世界前列，理论方面美国处在领先地位，美国学者的著作大多被多次再版。但在市场营销实践的绩效方面，日本许多著名企业也取得了为全世界的企业家和学者所瞩目的成绩。我国随着对外开放和市场经济体制的发展，市场营销学开始在国内迅速传播和发展。Abstract In recent years, with the development of market economy, greatly increased the overall level of marketing, the tools and techniques means many more companies than in the past was the rapid growth in sales promotion expenses, for the practical needs of the promotion, marketing research on the West a sustained manner. Marketing theory from the 70s of last century because of marketing concept production and the rise, companies increasingly aware of customer needs and the importance of the purchasing power of sales, marketing skills and thus become very important. One of the most influential scholars discipline ? Philip Kilter said: Marketing is one based on economic science, behavioral science, based on the theory of modern management science applied science. To the world, the United States in marketing research, teaching and application has been to lead the world, the United States in a leading position in theory, the writings of American scholars mostly been reprinted many times. However, the performance in terms of marketing practice, the Japanese companies have also made many famous entrepreneurs and scholars around the world has attracted the attention of the results. With the opening up and Chinas market economy development, marketing began to spread rapidly in China and develop. Key words: Marketing, Marketing Skills, Marketing Method, Market 目 录 摘要...............................................................I Ab